Understanding why consumers choose
is a competitive advantage.
Canvass unifies consumer panels, social listening, ethnographic video, and survey analytics into one strategic intelligence layer for brand teams who need to know — not just measure.
From raw signal to strategic clarity
Canvass connects every data stream your team produces — from panel responses to video clips to social chatter — and surfaces the patterns that matter to brand decisions.
- Consumer panel management and recruitment
- Social listening with real-time sentiment scoring
- Adaptive survey logic with cross-tab analysis
Strategic briefs generated, not assembled
The Canvass brief engine reads across your qual and quant research simultaneously, identifying convergent signals and producing briefs that are genuinely synthesis — not summaries.
- Cross-stream insight correlation
- Automatic brief generation with source citations
- Brief history and version control for teams
Built for the team that bridges data and brand
Designed for insights leads who present to brand directors, and innovation managers who need evidence that moves fast. Canvass speaks strategy, not statistics.
- Shareable living dashboards and read-only views
- Presentation export with design fidelity
- Annotation and discussion threads on any finding
Every research stream, in one view.
Switch between consumer panels, social sentiment signals, ethnographic footage, and survey analytics — all connected by a unified project model that tracks how each data source informs your brief.
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Consumer panels with live completion tracking Monitor recruitment pace, segment breakdowns, and response rates in real time.
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Social listening with source-level sentiment tagging Automatic categorization of signals across platforms with anomaly alerts.
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Ethnographic video with AI-generated moment tagging Searchable transcripts and timestamped highlights from usage sessions and shop-alongs.
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Survey analytics with automatic significance testing Cross-tabs, driver analysis, and net score tracking without exporting to Excel.
| Panel | Completion | n | Status |
|---|---|---|---|
| 18–34 Hair-care users |
84%
|
n=1,206 | Active |
| Parents 30–45 (HH primary buyer) |
61%
|
n=892 | Recruiting |
| Premium skincare early adopters |
100%
|
n=450 | Complete |
| Sustainability-first shoppers |
38%
|
n=544 | Recruiting |
"Before Canvass, my team was the translation layer between data and strategy — writing briefs by hand from six different tools. Now the platform gives us a synthesis we can actually argue from. The social listening and panel data don't just appear side by side — they actually inform each other."
"What I didn't expect was how much the ethnographic module would change our conversations with brand directors. Playing a 90-second clip in a strategy meeting lands differently than a stat. Canvass made it easy to connect qual evidence directly to a brief section."
"We run research across six markets simultaneously. The challenge was always that each market team would produce their own read, and reconciling them was a separate project. Canvass gives us a single brief that acknowledges market variance without losing the global signal."
Research intelligence for the teams who move brands forward.
Request access to the Canvass platform. We work with insights and strategy teams on a guided onboarding — no self-serve sign-up, no unused licenses.
Used by brand teams at 6 of the top 10 global CPG companies