3D Product Configuration

Let customers feel certain before they buy

Forma embeds a real-time 3D configurator into your product pages. Customers explore every material, color, and finish before committing — reducing returns, increasing confidence.

Trusted by 400+ DTC furniture brands
Live preview
Colour
Material
£1,299
Trusted by forward-thinking brands
Herman Miller Muuto Hem Article Crate & Barrel
Built for commerce

What Forma adds
to every product page

Coral velvet
Midnight
Tan leather
Forest boucle
01

Real-time 3D rendering at 60fps

Every variant switch is instant. WebGL renders your product at full fidelity — material textures, lighting, and shadows — with no loading screens between options.

  • GLB and FBX model support
  • PBR material system for photorealistic results
  • Automatic optimisation for web delivery
Top configurations
Coral/Velvet
78%
Black/Leather
51%
Tan/Boucle
34%
Forest/Velvet
22%
02

Know what customers actually want

Configuration analytics show you which combinations customers explore most, which they abandon, and which they convert on — so your buying decisions are grounded in real intent data.

  • Per-variant conversion tracking
  • Drop-off funnel by configuration step
  • Export to CSV or connect to your warehouse
/* One line. That's it. */
<script
src="cdn.forma.io/v2.js"
data-product="arm-chair-v3"
data-shop="yourstore"
></script>
03

Live in under an hour

One script tag and Forma renders natively in your product page — no iframes, no third-party cookies, no engineering sprint required. Works with any storefront out of the box.

  • Shopify, WooCommerce, and headless support
  • Automatic variant sync — no manual mapping
  • AR preview on mobile via WebXR
Customer results

Brands seeing the difference

★★★★★

"We launched Forma on our sofa range and conversion went up 290% in the first month. Customers were spending 8 minutes on the page. We'd never seen engagement like it."

SC
Sarah Chen
Head of Ecommerce, Hem
★★★★★

"The AR feature alone has cut our return rate by 41%. People understand what they're buying before it arrives. It's changed how our whole support team operates."

MW
Marcus Webb
DTC Lead, Article
★★★★★

"Setup took 40 minutes. I uploaded the GLB, mapped our Shopify variants, and it was live. The configuration data alone has changed how we buy inventory."

PN
Priya Nair
CTO, Muuto
"
We built Forma because we believed customers deserved to feel certain before they committed.
Our thinking

Why we built this

Returns are expensive. But more than that, they're a signal that the purchase experience failed. A customer who returns a sofa didn't just waste shipping costs — they lost trust in the brand that sold it to them.

We spent two years working inside furniture brands, watching the gap between what customers imagined and what arrived. Forma closes that gap.

Not with more photos. Not with longer descriptions. With the actual product, in three dimensions, responding to the customer's choices in real time.

James & Rosa Mercer
Co-founders, Forma

Your store.
In three dimensions.

Join 400+ brands already reducing returns and increasing confidence with Forma.