Now in public beta

Let customers configure anything in real-time 3D

Forma embeds directly into your product pages. Customers visualize every variant — material, color, finish — before they buy. No app required.

yourstore.com/products/armchair
$1,299
Custom configuration
Color
Material
Velvet +$0
Full-grain leather +$320
Boucle +$180
Trusted by forward-thinking brands
Herman Miller Muuto Hem Article Crate&Barrel
3.4×
average increase in conversion rate
68%
reduction in product returns
12min
average time spent configuring
Built for commerce

Everything your product
pages are missing

Drop in one embed. Watch customers spend more time — and more money.

⬡
Real-time 3D rendering
WebGL-powered rendering at 60fps. Every color and material switch is instant — no loading screens, no disappointment.
🎨
Unlimited variant logic
Define dependencies between options. If a color is out of stock, block it. If a material changes the price, reflect it live.
↗
One-line embed
Works with Shopify, WooCommerce, and any custom storefront. One script tag and you're live within the hour.
📐
AR preview
Customers place your product in their space using their phone camera. Reduces returns by giving them confidence before buying.
📊
Configuration analytics
See exactly which combinations customers configure most. Use real data to decide what to stock next.
🔗
Shareable links
Every configuration generates a unique URL. Customers share their build directly, driving organic referral traffic.
How it works

Live in three steps

1
Upload your 3D model
Import GLB or FBX files from Blender, Cinema 4D, or wherever you build. Forma optimises them for web automatically.
2
Define your variants
Map your Shopify variants to 3D materials, colors, and finishes. Set pricing rules, stock limits, and dependencies.
3
Embed and go live
Paste one script tag into your product page. The configurator renders natively — no iframes, no third-party cookies.
Customer stories

Brands seeing real results

★★★★★

"We launched Forma on our sofa collection and conversion went up 290% in the first month. Customers were spending 8 minutes on the page. We'd never seen that."

Sarah Chen
Head of Ecommerce, Hem
★★★★★

"The AR feature alone has cut our return rate by 41%. People finally understand what they're buying before it arrives. It's been transformative."

Marcus Webb
DTC Lead, Article
★★★★★

"Setup took literally 40 minutes. I uploaded the GLB, mapped our Shopify variants, and it was live. Our team couldn't believe how simple it was."

Priya Nair
CTO, Muuto

Your store. In three
dimensions.

Join 400+ brands already selling more with Forma.