March 2026
The Garden Rose Edit
Vallée de la Flore, Provence
In Season
Carbon saved vs. supermarket
93%
lower footprint per bouquet
Seasonal floral subscription

Beautiful flowers,
grown with care

Monthly curated bouquets sourced directly from small, sustainable farms. Every stem arrives within 24 hours of cutting — with the story of the land it came from.

SE
MM
RL
JK

8,400+ subscribers in 24 countries

Seasonal collections

What's blooming this month

Each bouquet is curated by our botanists from what's peak-season at our partner farms — nothing forced, nothing out of season.

Spring 2026
The Ranunculus Edit
Layers of paper-thin petals in blush, ivory, and coral — the most coveted stem of early spring.
Limited Edition
Golden Hour
Sunflowers, marigolds, and yellow calla lilies — a warm, golden arrangement that catches every light.
Evergreen
The Forest Box
Eucalyptus, ferns, and native wildflowers — a textural arrangement that brings the outside in.
60+
Partner farms, 12 countries
24h
Farm to doorstep, guaranteed
0%
Plastic in every shipment
8k
Subscribers across 24 countries
Our farms

Every stem has a story

We work directly with family farms across Europe and East Africa, paying 40% above commodity price — so every bouquet supports the people who grew it.

Provence, France
Domaine de la Flore

Grown in the valley, delivered to your door

"We've been farming these fields for three generations. With Petal, our flowers reach homes across Europe the day after we cut them. That connection is something we never had before."
— Marie-Claire Bonnet, farm owner
Visit their farm
Naivasha, Kenya
Lake Naivasha Growers

Roses at altitude, at their absolute best

"The altitude and cool nights here produce roses with colours unlike anything you see from commercial farms. Petal lets us share that with people who actually appreciate it."
— James Waweru, head grower
Visit their farm

As featured in

Vogue The Times Kinfolk Dezeen House & Garden Condé Nast
Pricing

Choose your arrangement

Cancel anytime. Pause for holidays. Skip a month. Your subscription, your way.

The Bloom
Perfect for a single room or apartment
£38/mo
billed monthly · free delivery

  • 15 seasonal stems
  • Farm provenance card
  • Flower food sachet
  • Monthly delivery
Get started
The Estate
For larger homes and thoughtful gifting
£88/mo
billed monthly · free delivery

  • 40+ seasonal stems
  • Farm provenance card
  • Full care kit + vase
  • Bi-weekly delivery
  • Dedicated florist stylist
Get started
What subscribers say

Flowers people actually talk about

★★★★★

"I've tried every flower subscription. Petal is the only one where I gasp when I open the box. The ranunculus last month had me in tears — embarrassingly."

SE
Sophie Ellsworth
Interior stylist, London
★★★★★

"My studio smells incredible every month. Clients always ask about the flowers. Knowing they're pesticide-free matters to me — most subscriptions don't bother."

MM
Marcus Moreau
Architect, Amsterdam
★★★★★

"I send these as client gifts. The farm provenance cards are a beautiful touch — it turns a subscription into a story. People always remember it."

RL
Rachel Liu
Brand strategist, Paris

Your home deserves something beautiful

First box ships within 3 days. Cancel anytime. No commitment required.

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