Monthly curated bouquets sourced directly from small, sustainable farms. Every stem arrives within 24 hours of cutting — with the story of the land it came from.
8,400+ subscribers in 24 countries
Each bouquet is curated by our botanists from what's peak-season at our partner farms — nothing forced, nothing out of season.
We work directly with family farms across Europe and East Africa, paying 40% above commodity price — so every bouquet supports the people who grew it.
"We've been farming these fields for three generations. With Petal, our flowers reach homes across Europe the day after we cut them. That connection is something we never had before."Visit their farm
"The altitude and cool nights here produce roses with colours unlike anything you see from commercial farms. Petal lets us share that with people who actually appreciate it."Visit their farm
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Cancel anytime. Pause for holidays. Skip a month. Your subscription, your way.
"I've tried every flower subscription. Petal is the only one where I gasp when I open the box. The ranunculus last month had me in tears — embarrassingly."
"My studio smells incredible every month. Clients always ask about the flowers. Knowing they're pesticide-free matters to me — most subscriptions don't bother."
"I send these as client gifts. The farm provenance cards are a beautiful touch — it turns a subscription into a story. People always remember it."
First box ships within 3 days. Cancel anytime. No commitment required.